Lucy Duszczak, Digital Product Manager for YHA England and Wales. Her areas of expertise include OTA (Online Travel Agency) management, commercial contract negotiation and digital strategy delivery. With a successful 17-year career in the travel industry, she has developed a passion for digital sales and marketing in recent years.
Developing numerous commercial partnerships, Lucy has grown OTA revenue from zero to over £15million/year and introduced an affiliate marketing scheme to YHA now worth over £1million/year. She is passionate about developing leadership skills and transforming team performance.
Lucy lives in Chesterfield with her husband, daughter and son.